Abstract:

In the 1980’s environmental issues had dominated the world Since the 1980’s there have been a progressive increase in consumer environmental consciousness as increasing kinds of environmental problems put a strong impact on all forms of life Specifically society in general regarded business as the source of variety of environmental problems These events caused to develop those concepts such as social marketing and environmental green marketing In this study the existing literature on the environmentalism social marketing environmental green marketing and green consumerism has been examined and a field study conducted The field study was conducted on the consumers shopping from the biggest shopping center in Adana In this study the purpose was to investigate the relationship between consumer’s environmental attitudes and consumer behaviors The questionnaire results have indicated that there is a relationship between consumer environmental consciousnesses and consumer buying behavior According to results consumer who has higher level of environmental consciousnesses have also higher level of environmental buying behavior Key Words: Environmental problems environmental green marketing social marketing environmental consumerism

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