Abstract:

Abstract enBrand image symbolizes the meaning and value of products and services for different target groups. In the eyes of the customers having strong corporate image and corporate brand loyalty provide competitive advantage and result in gaining power in the intense competitive environment. The major factors affecting the creation of customer loyalty may be listed as customer satisfaction, business corporate image, customer expectations, perceived service quality, perceived product quality. Online corporate brand image which is one of the elements that has a positive effect on brand loyalty is the main topic of this study. In this study the concept of brand image and corporate brand image, the creation of corporate brand image and brand loyalty in the online environment has been studied. As for the research part of the study, the web site of Marmara University has been assessed by the students on corporate brand image and the relationship between corporate brand loyalty and corporate brand image is measured

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