Abstract:

Eating out phenomenon is related with industrialization and urbanization processes. Therefore, eating out as a sociological phenomenon should be evaluated within the sociology of food and nutrition field of study. In the last decades eating out is at a premium consumption sphere in Turkey. In today’s cities, people mostly prefer eating out in local and global fast food restaurant chains located in shopping malls. This article particularly focuses on one of the new middle class’ eating out choices, which is fast food chains, in Eskişehir. As part of a qualitative research, 23 respondents were interviewed which was semi-structured. New middle class seldomly consumes fast food due to nutrition and body form concerns. Fast food consumption is limited with necessities and children’s desire of eating fast food

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