Abstract:

Media messages affect the person anyway. Time, style of message, direction of message ve aim of message may be effective in order to evaluate the messages. The person also uses two kinds of perspective, as reactive and preventative, in order to evaluate the messages. In terms of the person age, cognitive ability, knowledge structure, social factors, life style, personal statue, and media habits of the person might be effective on individual evaluation. Messages is effective on person, in this way social foundation such as family, politics, and religion. Hence media literacy is pointed out and educational programs of the media literacy should focus on two subjects: Critical thinking and creativity. Media messages affect the person anyway. Time, style of message, direction of message ve aim of message may be effective in order to evaluate the messages. The person also uses two kinds of perspective, as reactive and preventative, in order to evaluate the messages. In terms of the person age, cognitive ability, knowledge structure, social factors, life style, personal statue, and media habits of the person might be effective on individual evaluation. Messages is effective on person, in this way social foundation such as family, politics, and religion. Hence media literacy is pointed out and educational programs of the media literacy should focus on two subjects: Critical thinking and creativity.

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