Abstract:

This study aims to make content analysis of TV programs for children and the advertisements broadcasted in several channels through national cables or satellites in Turkey, and reveal the methods, discourse and the language used in those ads. To accomplish this main goal, two separate methods, qualitative and quantitative techniques were used in this research while examining the content of these programs for children and the ads that came with them. In addition, two distinct Evaluation Forms were developed for programs and commercials within the scope of quantitative research. As far as the qualitative aspect of this research is concerned, in depth interviews were implemented with producers of these programs, general directors of TVs for kids, general directors of advertisement agencies and the leaders of civil society organizations that have to do with commercials. In the conclusion, the contents of these programs and ads are discussed and assessed from the perspective of children`s physical, cognitive/perceptual, emotional/social and linguistic development, and, moreover, from the angle of consumer culture, violence, modeling and family values and structures. In the end, some recommendations were made for child program producers, families and certain institutions and organizations.

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