Abstract:

In Turkey, a lot of research was made on the interest-free financial system. In these researches, the survey and interview methods were used in general, and this situation caused the researches in question to be limited to a certain audience. In addition, the subjects and results of these researches were generally similar to each other. Unlike the other researches conducted, in this research, the sentiment analysis of many Turkish texts shared on the internet sources and social media platforms related to the interest-free financial system in Turkey was executed on a sentence level through www.mediatoolkit.com. For the analysis, the concepts that were frequently encountered in the literature about the interest-free financial system were identified, and all the texts were scanned together with the data set including the keywords related to these concepts. The data of this research consisted of 1981 Turkish texts shared on the internet sources and social media platforms related to the interestfree finance system in January 2019. In the analysis, the shares including the concepts related to the interest-free financial system were classified as positive, negative and neutral, the results were interpreted, and suggestions were proposed. According to the result of the research, the fact that "participation banks" are mentioned together with the concept of "interest" in the news in the press constitutes a negative prejudice against these institutions in people. Moreover, the fact that commercial institutions representing the interest-free financial system are referred to both as a bank and with more than one concept causes different feelings about the same institutions in people.