Abstract:

This study examines the effect of demographic factors, personal attitudes, subjective norm and perceived behavioral control on entrepreneurship intention concerning university students. In this study, the entrepreneurship concept, entrepreneurship intention and individual attitude, subjective norm and perceived behavior control, which are supposed to affect entrepreneurship intention, are explained. The Theory of Planned Behavior is explained to clarify the Perceived Behavioral Theory. The questionnaire was used to collect data and it was conducted on the students of MAE university. According to the research results, individual attitude and perceived behavioral control were found to be important factors in determining entrepreneurial intention.

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