Abstract:

Radio which is the first electronic mass communication tool that could address large masses has been the media mostly affected from developing communication technologies and convergence practices due to its technique just based on audio. The satisfaction created by a high quality audio technique can be heard through a little music player or mobile phone. In the scope of the study, the changes in the styles of listening to the radio, listening rates and broadcasting contents which occurred by The New Communication Technologies and Convergence Practices in Turkey will be queried. In the scope of the article study, the results of convergence practices in terms of radio came to the fore with the developing technology in Turkey were discussed in the framework of radio broadcasting, radio listening rates and changes in broadcast contents taking the from 2004-2010 KMG data into account. While convergence practices are creating radical changes in styles and rates of listening to the radio, they also have required the content to be regulated again towards passive audiences.

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