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  Citation Number 72
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POSTMODERN PAZARLAMA PERSPEKTİFİ
2002
Journal:  
Ege Akademik Bakış Dergisi
Author:  
Abstract:

Beginning with the environment around marketing, postmodern culture, is causing new synthesis and new presentations that are local and universal. Fluctuations and crisis in world economy; electronic commerce and virtual communication opportunities that Internet provided, have all transformed presentations of product diversity, distribution and forms of transportation. According to atmosphere, presentation of unrelated products together, getting contribution and advertising from postmodern art in publicity, making marketing communication messages in eclecting form, all are the impacts on consumption patterns which was caused by postmodern culture. In this article postmodern perspectives of marketing is mentioned and different examples are given.

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Ege Akademik Bakış Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 1.121
Cite : 4.689
Details
Ege Akademik Bakış Dergisi