Abstract:

Co-branding, one of the strategies used in the enrichment and expansion of brands, is an important method used by airlines corporations in brand management. Consumers using airline co-branded credit cards have more perceived benefits than traditional credit cards. It is seen that the brand loyalty of consumers will increase with these co-branded products, which are advantageous travels in many areas such as airline mile win, free parking services, airport privileged service theme. This study is based on determining the relationship between perceived benefit of co-branded credit cards and brand love. A positive explanatory effect of all the factors of both variables on each other was determined in the study

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