Abstract:

Destination image, defined as the sum of the ideas, beliefs and impressions that a person has about the destination, has a very significant influence on the destination choice. The image perception can also influence the idea of re-visiting the visited destination. Positive impressions can be decisive in the decision of the visit again, therefore the possibility of re-represented economic return from the point of view is born. In the study, it was tried to determine the intentions of consumers who visited the Kars province with the Eastern Express to visit again. The study found that consumers’ intentions to visit again vary according to gender, number of visits and reason for visiting. When the impact of the destination image on the intention of re-visiting is examined, it is concluded that comfort/security, interest/aventure, natural structural subdimensions have a positive impact on consumers’ intention of re-visiting; that the dimension of cultural facility has a negative impact on the intention of re-visiting; and that the dimension of cultural similarity has a negative impact on the intention of re-visiting.

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