Abstract:

The aim of this study is to examine the bibliometric characteristics of referee supervised articles published in the Journal of Marketing and Marketing Research between 2008-2016. In the study, 75 bibliometric analyzes of qualitative research methods were performed using bibliometric attribution analysis technique. As a result of the analysis, it was seen that the most emphasis was placed on 'consumer behavior', 'brand' and 'marketing research'. According to the findings obtained, Atatürk, Kocaeli and Dokuz Eylül Universities were among the most publishing institutions, and a total of 51 institutions contributed. The most cited type of resource in the journal is article. The highest contribution of the journal is Assistant Professor Dr.. Have been made by authors with the title. In addition, the magazine does not comply with Price, Lotka Law and 80/20. As a result of the evaluations made, it has been determined that it is close to the studies published in the Journal of Marketing and Marketing Researches. The total number of self citations in the 75 articles examined is 22. According to findings, the first 5 magazines cited most frequently in publications in the Journal of Marketing and Marketing Research were found to be included in Web of Knowledge.

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