Abstract:

Purpose - The research was carried out to determine the impact of augmented reality, perceived pleasure, perceived advantage, aesthetic experience, perceived improvement quality, and to measure the impact of augmented reality satisfaction on behavioral intention. Method - The universe of research is created by consumers who view the characteristics of the products as AG through the Beko brand’s online experience store and buy this brand. In the framework of the research, the "easy sample" method has been applied. The data is collected through online and offline environments. The study used the Smart PLS 3 (Partial Least Squares) statistical program to test the hypotheses. Results - Tests have found that enhanced reality positively affects perceived pleasure, perceived advantage, aesthetic experience and perceived improvement quality; perceived pleasure, perceived advantage, aesthetic experience and perceived improvement quality also positively affects perceived reality satisfaction. It has also come to the conclusion that increased reality satisfaction positively affects behavioral intention. Discussions - The results obtained are consistent with literature. by Lee Vd. (2020) Depending on the quality of the improvement observed, the content quality and the system quality have a positive impact on the customer’s attitude and lead to positive behavior intentions. and vd. (2019), they have verified that information quality, service quality and system quality affect user satisfaction.

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