Abstract:

The concept of sport diplomacy which is an element of public diplomacy is thought to be a charming structure that surrounds states and nations in a globalized world where borders are eliminated. Although the concepts of sports and diplomacy serve different purposes, these two concepts continue to bring together different nations and cultures under the same roof of peace. It is commonly accepted that sports diplomacy uses sports and its branches as a tool and establishes important links among nations. The purpose of this literature is to evaluate the concepts of diplomacy, public diplomacy, and sports diplomacy and to draw a conceptual framework on sports diplomacy by using descriptive analysis. As a consequence, it can be said that, the sports and diplomacy concept are tried to be filled with various projects, sport as a diplomacy activity is a soft and rational force and nations carry out sports diplomacy activities through international sporting organizations, national brands, media and technology, sports ambassadors and lobbying in order to show each other their superiority in the sports universe to spread their cultures and be better economically.

Keywords: