Abstract:

The main purpose of this research is to analyze the structural relationships between perceived value, accessibility and revisit intention in medical tourism from a customer/patient perspective. The structural relationship between perceived value, accessibility and revisit intention in medical tourism is the subject of the research. The universe of the research consists of international patients who have received health tourism services from health facilities operating in Istanbul and have health tourism facility authorization certificates and reached through social media channels (Twitter, Instagram, and Facebook). The sample group consisted of 520 international health tourists, who were reached from the social media addresses (Twitter, Instagram, Facebook) of health tourism authorized health institutions operating in the province of Istanbul. Online survey technique was used as data collection method. The study was conducted as a cross-sectional study of international patients reached via social media (Twitter, Instagram, and Facebook). Within the scope of the research, IBM SPSS 23 and AMOS statistical analysis programs were used together for the analysis of the data set. The relationship between “Perceived Value in Health Tourism” and “Revisit Intention” is highly significant (P<0.001). In another saying; As the Perceived Value of Health Tourism increases, the Revisit Intent will also increase. The relationship between “Accessibility” and “Perceived Value in Health Tourism” is significant (P<.05). In another saying; as accessibility increases, Perceived Value in Health Tourism will also increase. The relationship between “Accessibility” and “Revisit Intention” is highly significant (P<0.001). In another saying; As Availability increases, so will Revisit Intent.

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