Abstract:

In the present era of globalization corporate and media houses are no longer confined to the traditional boundaries of a nation. Corporate social responsibility is defined as the responsibility of any corporate towards the society which is not separable from its operations and strategy. The present paper attempts to study the active participation of few Indian media companies in developing CSR activities. As per Companies Act, 2013 under Section 135 Companies are required to spend a minimum of 2% of their net profit over the preceding three years as CSR. In the present paper the researcher tries to explain the concept of CSR and highlight various CSR activities conducted by Indian media companies. The researcher has selected a sample of all the different types of media such as print, broadcast, outdoor and internet mainly covering the CSR activities conducted by them post COVID situation. The findings will provide a picture of different CSR activities conducted by few Indian media companies and also try to bring out few best practices by these companies

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