Abstract:

The world economy, which develops with agriculture, animal husbandry and craftsmanship, is today driven by a digitalized working life with internet-based infrastructures and information technologies. In the last quarter century, when digital labor and remote working began to replace the dependent working relations brought about by the industrial revolution, we are witnessing a change process where the online place turns into the workplace and working relations are established between login and closure. One aspect of this change is the reflections of cases such as discrimination, intimidation, mobbing, harassment and bullying in working life on digitalized working relations. In this study, the phenomenon of cyberbullying, which is one of the reflection areas in question, is tried to be handled in the focus of digitalized working life. As a matter of fact, cyberbullying is a problem that poses a threat to adults as well as children and directly affects social and working life as well as private life. On the other hand, cyberbullies can carry out cyber attacks by targeting not only natural persons but also legal persons. This can lead to loss of trust and income by causing the corporate image, brand value, products and services created with long years of effort and dedication to be discredited by the public. In this article, in which the relationship between cyberbullying and work life is tried to be discussed both in its own context and on the basis of cause-effect relationships, the necessity of combating cyberbullying within the framework of the digitalized nature of working life has been tried to be explained. It has been emphasized that cyber ethical principles and cyber kindness are the facts that need to be built today for the working life of the future. It has been pointed out that acting by opening up space for tolerance, empathy, compassion and kindness in digital interaction, as in face-to-face communication in working life, and developing a digital culture based on respect for human dignity and dignity will have decisive consequences for the near future.