Abstract:

Entrepreneurial emotions are able to motivate students in the process of starting a business or undertaking entrepreneurial activities. Different emotions are involved in the entrepreneurship process that affect their engagement in start-up. Hence, this study aims to determine the positive and negative effects of entrepreneurial emotions towards start-up process behavior among university students. A total of 472 final year students in Malaysian public universities were involved in the study. To analyze the data obtained, the researchers performed confirmatory factor analyses and structural equation modeling using AMOS software. The results showed that both positive and negative entrepreneurial emotions had a significant effect on the business start-up process behavior among the students. Positive emotions of these students towards the business start-up process motivated them to engage in entrepreneurial activities, while negative emotions were found to give the opposite result. Therefore, the findings are useful for entrepreneurship lecturers to ensure more interactive teaching techniques to attract students to become job creators.

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