Abstract:

The reason for this study is to assess the relationship between the corporate social responsibility and the corporate financial performance. CSR is the ethical necessity of business to take after the hierarchical arrangements and to take choice good for public opinion. It considers the vital factor for the accomplishment of business. The CSR is taken as independent variable and is measured by the utilization of firms for the prosperity of public opinion. The benefit of organizations is reliant variable which is controlled by the profit for stakes, return on value and income for every offer. Food sector from the sustenance segment of Pakistan is chosen as specimen for exploration. Qualitative as well as quantative methods are used in this study to evaluate the impact of corporate social responsibility and corporate financial performance. Nvivo test is applied in qualitative analysis. The conclusion shows the positive relationship of CSR and CFP. It shows that if the firm expand its using on the social exercises it can enhance picture in the clients' brain and hence firm can attain high benefits. Key Words: Corporate Social Responsibility, Corporate Financial Performance, Social Activities. NVivo.

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