Abstract:

Destinations that want to get a larger share of tourism revenues develop touristic products. The protection of touristic products is as important as their development. Geographical indication is a concept that helps to develop, diversify and protect touristic products. Touristic products with geographical indication registration are among the factors that increase the tourism performance of destinations. Destinations that use their geographical indication products effectively in tourism marketing activities gain more visitor numbers and satisfaction. In this study, it is aimed to determine the level of use of geographical indication registered products by local tourism stakeholders. The contents of geographical indication products on the websites of local tourism stakeholders in Trabzon were examined. The findings show that the local tourism stakeholders who have registered geographical indications don’t create enough content about these products.

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