Abstract:

The process of globalization has led to some changes in the social and cultural characteristics of societies. Consumer products, brands, or “American lifestyle” habits, which spread rapidly around the world, have affected people. This has led to the appearance of the concept of consumer culture and its acceptance in societies. Relating the concept of consumption only to the economy remains insufficient to explain the concept. Everything is consumed by people today. The most important element of consumption is the values within the society. The consumption of values is related to the elements of culture that unite people. In this sense, the concept of socialization is also distant from the traditional sense, new socialization or time spaces are created together. Today, shopping centers, though they bring their business activities and consumption to the smart, the most important point we ignore is that the values come to us as the centers where they are consumed.