Abstract:

Coordination of tourism activities with a large number of stakeholders is very important. The lack of cooperation and communication between stakeholders in tourism destinations in Turkey is causing problems. Therefore, destination management organizations are needed. Even though the theoretical field studies in the field of destination management organizations have begun, it has not been implemented yet. In this study, it is aimed to determine what kind of organization structure the National Destination Management Organization should have for Turkey. The opinions were gathered together from 39 experts in the field among public and private sector organizations operating in the tourism sector in Turkey, academicians conducting research in the field of tourism, and tourists from the tourism sector. The importance ratios of the alternatives according to the criteria were determined by taking into account the Mintzberg's Five Organizational Structure Design Parameters metrics. The importance ratios of the criteria were also determined by taking the expert opinion. Using the Analytical Hierarchy Process (AHS) method, a selection was made from five basic organizational types that Mintzberg identified. It has been determined that the most appropriate structure of National Destination Management Organization for Turkey should be Professional Bureaucracy type.

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