Abstract:

Abstract: With the industrial revolution, there has been a rapid change in both economic structures and production factors in the world. Especially with the discovery of steam power, production is carried out with more technological methods than before, accelerating production and increasing the number of products, and causing the world to become a village and globalize. This rapid change and globalization leads to increased competition between organizations and changes in people's expectations. This competition and expectation causes both business owners and managers to strive to sell more of the goods and services they produce and to make a profit. At first, the target was only sales and profit, but later sales and profit were replaced by marketing and customer satisfaction. Globalization enables all organizations to explore new methods in both customer satisfaction and marketing. Although there are many factors affecting marketing research and customer satisfaction all over the world, it can be said that the rapid change and globalization of the world, as well as the cultures of nations, are very effective in marketing research and customer satisfaction as well as organizational management. The aim of this study is to discuss the effects of cultural codes and globalization on marketing research in organizational management.

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