Abstract:

Digital games stand out as an important field of research in terms of attracting the attention of users of all ages in daily life consumption, which has transformed on the axis of digitalization. Digital games, which individuals turn to with many different motivations, also have economic value. In this study, it is aimed to learn the evaluations of the players in Generation Y and Z regarding the concept of loot boxes, which is one of the economic value items in digital games. For this purpose, it has been tried to determine the evaluations of 12 participants, 6 players from the Y generation and 6 players from the Z generation, who spend at least 1 hour a week on the FIFA Ultimate Team game mode for at least 3 years. In the research, semi-structured interview technique was used within the scope of qualitative research method. As a result of the study, it was concluded that the players described the loot boxes as gambling, the purchasable loot boxes did not meet the expectations, and the players who did not buy the package had to spend more time in the game. In addition, while it was understood that the players of the Y generation did not want to buy the loot boxes in digital games, it was concluded that it was normal for the players in the Z generation to purchase the loot boxes, but the contents did not provide the expected benefit.

Keywords: