Abstract:

The concept of Metaverse and Metaverse world has recently emerged as an issue that affects all sectors and has begun to be discussed intensively in the health sector. The main purpose of the study conducted in this context is to obtain a SWOT analysis of the Metaverse issue, which is discussed extensively in the healthcare sector, and to shed light on strategic management processes for decision makers. The study conducted is a research article made using secondary data. When the scientific literature is examined, it is seen that studies in the health sector focus on different aspects of the Metaverse concept. Despite this, no study has been found in the healthcare sector that includes a SWOT analysis examining the Metaverse in all its dimensions. This study also makes a very important contribution to the scientific literature. SWOT analysis, which is used in many different disciplines, consists of the initials of four words. These mean Strengths, Weaknesses, Opportunities and Threats. With SWOT analysis, it becomes possible to understand the strengths and weaknesses of the issue, to see the opportunities and take advantage of these opportunities, to examine the threats and to take precautions against the risks that may arise. It is anticipated that Metaverse will play an important role in the field of healthcare and provide the healthcare sector with various opportunities in terms of speed, efficiency and education. On the other hand, Metaverse technology also poses some risks, especially in terms of ethics, data security and interoperability. It is anticipated that advances in the Metaverse may provide various opportunities to the healthcare sector and its environment. On the other hand, metaverse carries some risks as it has just found a new application area in the field of health. In this context, it is also recommended to conduct more detailed scientific research, both qualitative and quantitative, on the Metaverse in the field of health.

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