Abstract:

In the marketing of fashion products, the volume of e-commerce has increased significantly in retail sales. When consumers prefer to buy clothes from the e-commerce platforms on the internet without going to the store for shopping, they can only do this through images such as photos, gifs, videos. This study aims to explore the photographing processes of fashion products that can be studied from all corners by 360 degrees in the virtual environment on e-commerce sites and to explain the process practically. First of all, information about e-commerce and photography is provided. In the application to evaluate the process, the ghost manken, the product drawing set and the general characteristics were studied and then the products in different patterns, fabric and colors were applied 360° photographs. It is believed that the work will contribute to literature because it is not found to work on the subject of e-commerce and 360° photography.

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