Abstract:

In recent years, with the addition of consumption to the triad of population, environment, and development problems, research on sustainable consumption has become more important, and as a result, the number of studies has increased significantly. This study aims to track the evolution of sustainable consumption research in the field of marketing and to reveal a comprehensive overview of the sustainable consumption literature by identifying key authors and co-authorship networks. In this context, 916 research articles on sustainable consumption scanned in the Web of Science database were examined using the bibliometric mapping method using the VOSviewer program. The findings are presented under descriptive (trends by years) and bibliometric mapping headings (author, country, journal, citation, keyword). According to the findings, it was determined that there was a significant increase in the number of articles after 2019, most articles were written by researchers in the USA, the articles were mostly published in the journal Sustainability, and the most cited study belonged to Iris Vermeir and Wim Verbeke. The study is expected to guide future researchers on sustainable consumption, especially in the selection of primary sources, author collaboration, topics, and journals. The study can be used as an important source to follow the development of sustainable consumption literature in the field of marketing and to understand the changes in the field.

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