Abstract:

The purpose of the study is to examine the postgraduate theses written about "intercultural sensitivity and ethnocentrism affecting it", which has gained importance with globalization and technological developments. Bibliometric analysis is substantial in terms of evaluating the extent and adequacy of any field or scientific knowledge. Besides it specifies contemporary research in the field and leads future investigations. Within this framework postgraduate theses written in Turkey on intercultural sensitivity and ethnocentrism were formed an estimate of in relation to various parameters (type, year, writing language, institute and department, university, research design, data collection method, sample group and subject heading). The bibliometric method of research was used to reveal a general profile of the postgraduate theses approved and archived by the Higher Education Council Publication Documentation Department. Postgraduate theses were viewed with the keywords "intercultural sensitivity", "ethnocentrism", "ethnocentric" and 137 theses were reached. The entire population was comprised in the research. As a result of the analysis, it is inferred that intercultural sensitivity is mostly explored within the scope of empathy and ethnocentrism. In addition to this, it is concluded that ethnocentrism is frequently discussed in relation to purchase intention. Another significant finding of the research is that intercultural sensitivity is investigated in educators and students in the main, and ethnocentrism is examined in consumers by and large.

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