Abstract:

Intrapreneurship refers to the action of promoting entrepreneurship within an existing organization. It involves encouraging and supporting employees to take on entrepreneurial roles and create new products, services, or processes, as well as developing new business models within the confines of their own organization. Intrapreneurship has emerged as a key strategy to promote innovation, create a culture of creativity and risk-taking, and guide growth within organizations. The aim of this research is to explain the development, characteristics, and benefits of intrapreneurship, and to identify the differences that set it apart from traditional entrepreneurship. The study emphasizes the importance of creating an intrapreneurial culture within an organization, and the critical role that entrepreneurs/managers play in promoting and sustaining such a culture. Additionally, this research provides exploratory insights into current examples of intrapreneurship from Turkey and around the world. Through work, it has been demonstrated that ıntrapreneurship is an important tool for revealing an organization's innovative potential and increasing company success by encouraging employee creativity. Therefore, it appears that companies placing importance on intrapreneurship, considering their employees' ideas, and implementing them is an important step towards gaining a competitive advantage.

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