Abstract:

Businesses that are involved in international commerce are beginning to recognize the growing importance of digital media as a tool. Utilizing digital media in international commerce may result in a number of positive outcomes, including higher productivity, decreased expenses, and enhanced levels of communication. However, digital media also presents important obstacles, such as risks associated with cybersecurity, the existence of a digital divide, and the need for new rules at the international level. In this study, we investigate the expanding importance of digital media in international commerce and talk about the advantages, disadvantages, and future possibilities of this phenomenon. In addition to this, the paper offers suggestions for both governments and enterprises for how to make the most of digital media in international commerce.

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