Abstract:

As many transactions have been transferred to mobile, there has been a significant increase in mobile payment usage. This study aims to investigate the factors related to consumers’ attitude and intention to use mobile payment. In this direction, data was obtained from 363 participants and analyzed using the structural equation modeling technique. According to the results of the research, perceived usefulness, perceived ease of use, and individual mobility are positively related to attitude towards mobile payment, while technology anxiety is negatively related to attitude towards mobile payment. The most important factor related to attitude towards mobile payments is perceived usefulness. Furthermore, there is a positive relationship between perceived ease of use and perceived usefulness. There is a positive relationship between attitude towards mobile payment and the intention to use mobile payment.

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