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Tüketici Kararlarında Etkin Bir Role Sahip Olan Pazar Kurtlarının Demografik Özellikleri Üzerine Bir İnceleme

2014

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Mehmet Akif Ersoy University Journal of Social Sciences Institute

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Abstract:

Pazar kurtları, farklı ürün/hizmet kategorilerinde kapsamlı bilgiye sahip olan ve bu bilgiyi yayma motivasyonu yüksek özel bir tüketici grubudur. Ulusal yazında sık çalışılmayan bir konu olan pazar kurtları, pazardaki bilginin akışında önemli bir role sahiptir. Bu çalışmada, pazar kurtlarının demografik özelliklerinin belirlenmesi amaçlanmaktadır. Elde edilen bulgulara göre, pazar kurtlarını tanımlamada; cinsiyet, eğitim ve gelir değişkenleri ayırt edici demografik özellikler olarak görülmektedir.

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Mehmet Akif Ersoy University Journal of Social Sciences Institute

Field : Filoloji; Hukuk; İlahiyat; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri

Journal Type : Ulusal

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Tüketici Kararlarında Etkin Bir Role Sahip Olan Pazar Kurtlarının Demografik Özellikleri Üzerine Bir İnceleme

2014

Journal:

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Author:

Abstract:

Keywords:

Citation Owners

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

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Similar Articles

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Metrics

User Guide

Menu

Mendeley

Endnote

Tüketici Kararlarında Etkin Bir Role Sahip Olan Pazar Kurtlarının Demografik Özellikleri Üzerine Bir İnceleme

2014

Journal:

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Author:

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Mehmet Akif Ersoy University Journal of Social Sciences Institute

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Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.