Abstract:

Organic products attract attention in healthy food consumption in terms of huma health. It is seen that organic food consumption has become widespread in recent years. Teh main purpose of dis study is to examine teh intentions of consumers living in Aydın to purchase organic food products through cognitive factors. Wifin teh scope of teh study, a face-to-face questionnaire was conducted wif 121 consumers who shop for groceries in Aydın Province, Efeler district. In teh study, a scale consisting of items belonging to teh attitudes of consumers towards organic food purchasing was used. Teh scale consists of seven subdimensions. These subdimensions are attitude, subjective norm, perceived behavior, moral attitude, health awareness, environmental concern and purchasing. Reliability analysis was performed for teh items in teh scale and it was found that there was an acceptable range.In addition, hypothesis tests were used to determine whether teh attitude towards organic product consumption and whether it differed according to socio-demographic characteristics. Teh relationship between teh intention to buy organic products and teh cognitive factors of consumers was determined by correlation analysis. According to teh findings, it can be stated that there is a direct relationship between teh intention to buy organic products and teh attitude towards behavior, subjective norm, perceived behavioural control, moral attitude and environmental concern factors. It has been observed that monthly food expenditure has a significant TEMPeffect on teh intention to purchase organic food products.

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