Abstract:

This study aims to study sustainable consumption behaviors with conscious consumption levels in sports sciences students and other individuals. The research was conducted on students who continue to study at the University of Niğde Ömer Halisdemir in the 2019-2020 educational year. The sample of the study consisted of a total of 300 volunteers, including 140 women and 160 men, selected among the students. The method is used as a data collection tool. In the first part of the survey, which consists of three sections, the Personal Information Form was used, in the second part the Sustainable Consumer Behavior Scale developed by Birth, Cloud and Circle (2015) and in the last part the Consumer Consumer Level Scale developed by Sağlam (2010) and the Sustainable Consumer Behavior Scale developed by Sağlam (2010) and the Sustainable Consumer Behavior Scale developed by Sağlam (2010) and the Sustainable Consumer Behavior Scale developed by Sağlam (2010) and the Sustainable Consumer Behavior Scale developed by Sağlam (2010) and the Sustainable Consumer Behavior Scale developed by Sağlam (2015). The data is SPSS 21. The program has been tested using the 0 package. In addition to identifying statistics in the analysis of data, the t test in the bilateral comparisons, the correlation analysis in the relational studies and the correlation comparisons of the groups, the data is analyzed by calculating the score of z. The analysis showed differences in the environmental sensitivity of the scale of sustainable consumption behaviors and in the size of unnecessary purchases; variables in the state of sporting, gender and active sporting. There were relationships in the positive and negative directions between the two sub-dimensions. As a result, conscious consumption levels can be said to affect sustainable consumption behaviors.

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