Abstract:

The purpose of this study is to develop the Instagram Motives Scale. The study was carried out with 878 students in Istanbul province, representing 336 males (38.3%) and 542 females (61.7%) who were in a secondary school and a high school. The exploratory factor analysis was conducted with 442 students and the confirmatory factor analysis was conducted with 436 students. Instagram Motives Scale and Social Media Addiction Scale were used in the study. As a result of the factor analysis, 19 items were found to be collected under four factors. The factor loadings of the scale items changed between .58 and .85, and item total correlations changed between .47 and .73. Item total correlation values show good discrimination levels. The fit indices obtained from the confirmatory analysis show good agreement (X2 (27) = 2.514, SRMR = .05; GFI = .92; AGFI = .89; CFI = .90; IFI = .90; RMSEA = .07). The Alpha internal consistency coefficient was .82. As a result, it was determined that this scale is a valid and reliable scale to measure the motives of Instagram use in adolescents.

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