Abstract:

Although e-entrepreneurship activities have accelerated around the world with the spread of the internet and social networks, the social media sharing in literature has not been sufficiently studied on the intention of entrepreneurship and the impact on socio-demographic factors. In the study of Euphrates, Star and Iron (2017) it was the result that entrepreneurship intention was highly influenced by social media entrepreneurship-related posts. The aim of our study is to investigate whether the share of entrepreneurship in social media and the entrepreneurship intention differ on the basis of socio-demographic variables. Our research was done using the face-to-face survey method of 416 students who studied at the Muğla Sıtkı Koçman University. The analysis of the research was done using independent sampling T-test and variance analysis methods with the SPSS program. According to the research, students’ entrepreneurial intention differs according to gender, the status of having entrepreneurial friends on social media and the frequency of sharing related to entrepreneurship.

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