Abstract:

Pro-environmental consumption behavior, highly emphasized within the scope of sustainable development, has been operationalized with different types and levels in the extant national and international literature. The main objective of this research is to propose a multidimensional "pro-environmental consumption" scale covering behaviors that represent each stage of the consumption process, conceptualizing environmental behavior through a process approach. It was also aimed to explore the Turkish consumers’ frequency of behaviors that appeared in different stages of the consumption process and contributed to the reduction of environmental problems, and also to examine which behaviors were more closely related to environmental sensitivities. Consequently, data were collected from surveys of 707 participants in Istanbul, Kocaeli, Ankara. As the result of the research, a higher order factor pro-environmental consumption scale, covering two first-order factors (green consumption in pre-purchase stage and recycling behavior in post-consumption stage) and one second order factor (energy conservation during consumption stage) has been validated. Moreover, the findings about Turkish consumers’ environmental behavior have been summarized.

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