Abstract:

THE IMPORTANCE OF THE CREATIVITY IN ENTERPRISES Enterprises which form the basis of national and international economies have to develop and enlarge The recent globalization in information technology marketing and competition have made the enterprises to adapt “innovative and creative” organization structure to be able to accomplish “profitable growth and competition power ” Creativity has been the impetus for growth and development As producing the quality of goods and sevices has been of high importance in today’s world it has been highlighted that in addition to being qualified there is a critical need for creativity in manufacturing competition and in proactive solution for development Enterprises have to be different from their rivals Therefore they need creative ideas in goods manufactured services provided and production techniques and in all the process including administration approaches This study is an attempt to define and list the characteristics of creativity as well as to provide explanations regarding the reasons why enterprises need creativity It also deals with why there is a need to enhance creativity in enterprises and the obstacles they have on the way to accomplish this Keywords: Enterprise creativity characteristics of creativity factors preventing creativity developing creativity and creative organization

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