Abstract:

Thro history, people have been looking for a variety of means to finance the investment projects they want to implement. In addition to the lack of traditional methods of financing for companies’ investments in the globalized and competitive markets, the challenges faced by individual entrepreneurs, SMEs (small and medium-sized enterprises) and newly established start-ups while providing bank loans have made new kinds of financing mandatory. In addition to alternative financing methods, such as leasing, forfaiting, factoring or securities exports for companies, the angel investor, enterprise capital fund, microcredit, etc. The methods of financing have emerged. With the development of technology, mass funding that emerges differently from all of these is one of the methods that is rising as a method of providing funding for both and individual entrepreneurs. In this study, shortly, the alternative methods of financing, the characteristics of the mass financing method, the advantages and disadvantages of other methods of financing, and the data taken from certain mass financing platforms, the effectiveness of this method of financing in the world and in Turkey, have been studied.

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