Abstract:

This study serves to understand the impact of critical success factors in the use of electronic commerce. The model of the research is quantitative and its reviewing model is general reviewing model. In the questionnaire, decision makers, managers, company owners or partners, of companies conducting electronic trade activities in different parts of Turkey were interviewed with convenience sampling method. A total of 371 people participated in the survey and 45 questions were directed to them. Directed questions are aimed at measuring their electronic trading performance and many variables such as the location of the companies, duration of their e-commerce activities, their legal infrastructure, etc. have been investigated. The results were analyzed with the help of the SPSS 21 statistical software. In the analysis of the study, validity and reliability analyzes, factor analyzes, descriptive statistics of scale scores, comparison analyzes as well as the impact of critical success factors on electronic commerce were tried to be evaluated. As a result of this study, critical success factors affecting electronic commerce have emerged. These 4 critical success factors found were the Effectiveness and accessibility of the website, Brand value for the business and the website, Social benefit for the customer, and Intra-business and government-focused management factors.

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