Abstract:

With the influence of global development and change, it is known that new concepts are adopted in many political, economic and administrative areas around the world. Sometimes one of the concepts that dominate this process of change, especially because it has negative consequences for the people living in the city and cities, comes to us as a competition. It is often known that this concept that we can define as the indispensable form of the private sector is adopted today in terms of the public sector, institutions and staff. At this point, the competition is now on the agenda not only of, but of governments and even of countries. In the context of the developments, some institutions are conducting annual indexing studies to identify the competitive strengths of the countries, i.e. the competitiveness capacity. In this case, the cities that are affected by the people of the world are also affected by the people of the world. Therefore, similar work is carried out by national and international organizations for cities as well. The city governments, based on the fact that competitiveness goes through economic elements, draw attention with their efforts to attract the investor to the city. It is therefore known that through local and local privileges, as a way to attract the investor to the city, the process of branding and competition begins to affect the cities as well. The brand city and entrepreneurial city concepts have taken their place in literature as a concrete reflection of this effect. But it is also a fact that some cities perceive branding only in the form of hosting global companies. When the prepared reports are examined, the result is that not all cities are strengthening at the same level and even the interregional inequality is spread between cities.

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