Abstract:

While citizens' impressions, thoughts, perceptions and attitudes about the municipality are called the municipality image, it forms an element of corporate identity determination with the efforts of the municipalities to preserve their current positions. The identity components identified by the municipalities through strategic management efforts should be diversified and promoted by advertisements to be made in the local, national and international field, awareness in the people and the demands of individuals to the city and the municipality should be drawn. Strategic management can be regarded as an important instrumental mechanism at this point. The objective of this study is to identify the differences between the effective elements in the creation of corporate identity and qualification degrees and to focus on strategic communication efforts and activities. These strategic management activities arise as a result of the organization’s environmental research, the detection of the problem, the analysis of the situation, planning, implementation and evaluation stages. This study will be conducted by the literature scan and the situation analysis and the strategic efforts of the Municipality of Elazığ with the aim of creating corporate identity. According to the research, the Municipality of Elazığ, with a transparent and participatory administration, gives a very successful municipal impression in responding to the needs of the society, in addressing the interests and needs of the society. The city’s apparent values and invisible values must also be brought to the face, by entering a process of coordination with other provinces in terms of regional development, it has been determined that joint participation and agreement can further enhance both the municipal identity and the municipal image.

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