Abstract:

Experiential marketing and the use of technology and the customer experience in the virtual environment forms the subject of the work. The purpose of the study is to investigate whether customers who conduct a museum visit with 360 tour in the virtual environment, based on the virtual experience, reveal the impact of the virtual tour customers on the purchasing processes and whether they want to live the real experience. For this purpose, the participants are determined by the focus group method. With these participants, first a virtual tour of the Panorama 1453 History Museum and then a real tour was made. The conversations have been attempted to determine the effect on the motivation of virtual tour of the real museum visit. Research findings have found that the virtual tour is important in terms of providing pre-informations about the museum, but for the Panorama 1453 History Museum, the virtual tour remains insufficient in encouraging real visit. Compared to the real visit atmosphere with the virtual tour, the real visit is more effective, the virtual experience has no attraction in the power to create excitement and desire, is one of the results achieved.

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