Abstract:

This research was carried out with the aim of measuring the image perception of people who come to a tourist destination for education purposes. In the framework of the research carried out in Kemaliye destination, which is a candidate for UNESCO World Heritage Values and Cittaslow (Peaceful City), Erzincan Binali Yıldırım University Kemaliye Hacı Ali Akın Applied Sciences High School and Kemaliye Hacı Ali Akın Professional High School have applied the survey technique to 282 students studying. The analysis of data from the research conducted between February 26 and March 2018 used frequency, factor and differential analysis. According to the research outcomes in which the impact of the image perception on students is measured, the participants first come to their mind when they hear the word "Kemaliye"; the elements of nature, history, culture and Dark Canyon. The analysis of the difference is based on the size of the four factors. Difference analyses were made according to gender, stay time, wishes to return to Kemaliye after graduation and preferences to recommend to the surrounding area. According to the analyses, the study that the differences were detected with Kemaliye's destination is understood that the image perception is in historical, cultural and natural environmental dimensions.