Abstract:

The study has sought to reveal the size of the medical news published on the internet. For this purpose, the news is covered under four titles, which are aesthetically-beauty-related, popular doctors-related, consumption encouraging and only informative news. 3 newspapers have been reviewed in the 3 month archive (November 2012, December 2012 and January 2013) with 1011 news. 9.7 percent of the news is related to aesthetics and beauty, 7 percent are consumer-inciting news, and 33 percent are promoted by popular health doctors or doctors in private hospitals. Moreover, 20.5% of the news were advertised by private health organizations. These findings have come to the conclusion that when evaluated together, more sensitivity should be shown about health news and the attractiveness of advertising should be avoided. The fact that the advertising elements in the news are very in the forefront and that the percentage of other non-functional news, which are only the information function, is 52%, shows that there is no necessary care in this area. The first purpose of health information is to be informed. It is an uncertainty that advertising and advertising are so involved in this area.