Abstract:

OBJECTIVE: Mobile Viral Marketing, with using mobile phones, is one of the most importantinnovations after Word of Mouth Marketing performed by face to face amongpeople and Viral Marketing performed in the İnternet. The main objective of thisstudy is to call marketing communicators’ and academicians’ attentions whowant to increase the recognition of companies’ products, services and brands tobecome a current issue in the marketplace using Mobile Viral Marketingapplications by reason of technological developments in mobile communicationssystems. To this end, the potential effects of mobile communication technologytowards marketing areas and the concepts of Word of Mouth Marketing, ViralMarketing, Mobile Marketing and Mobile Viral Marketing are explainedMETHODS: RESULTS: CONCLUSION

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