Abstract:

This study has been carried out with the aim of assessing academicians' behavioral and demographic factors that affected mobile internet preferences. Being cross-sectional and analytical, the study was carried out all of 300 academicians who were working at Bingöl University. As a means of data collection, Personal Information Form and Technology Acceptance Model have been used. This questionnaire was implemented between November and December 2015. It was determined that the average score of the "convergence" scale was the highest and the average score of the "image" subscale was the lowest among the mobile internet preference subscales. When male academicians compare to female academicians, they have been found a significantly to give more importance to perceived usefulness. As the age of academicians increases, they were found to be significantly more important the perceived usefulness, perceived ease of use, intention to use and convergence in the mobile internet choice. It was found that there was a statistically significant relationship between income and the average of the perceived ease of use, the intention to use and the convergence subscales. In addition, it was found that there was a strong positive correlation between the perceived ease of use and the perceived usefulness, the intention to use and the convergence subscales. As a conclusion, it is recommended that the necessary precautions should be taken to improve the factors negatively affecting the mobile internet preference of the academicians.

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