Abstract:

The media emphasizes some aspects of the subjects and concepts more while transferring various topics and terms to the audience while leaving some aspects of them more behind. As a managerial function, public relations takes place in the media with various content. Films, newspaper news are the content that makes it possible to examine how the term public relations is presented. Thus, public relations is also the subject of content presented in the media. In this context, the objective of the study is to examine how the term public relations is presented in the media. In the determined time period, 73 news stories, which include the term public relations, in four newspapers were analyzed by content analysis technique. The results of the research revealed that the term public relations was more prominent in the news content than the column articles and interviews, and the term was more used in the context of non-profit organizations. Within the scope of the purpose, it was determined that the purpose of public information was the most prominent category. In most of the news content, the term public relations is presented in a neutral form.

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