Özet:

Tourism is a sector of vital importance especially for the economies of developing countries. Therefore, tourism income holds an important place in GSMH. Human resources with language skills in tourism, which is a work-hard sector, is an important topic. Although many tourism employees have professional qualifications, they may have a lack of language skills that will cause them to experience difficulties in communicating with foreign customers especially. Most tourism and hospitality services are provided through interpersonal interaction. This also means that it is not only dependent on the attitudes and behaviors of service providers and managers, but also on their language skills. Word knowledge is a major problem that must be overcome in the learning, teaching and use of a foreign language. Words are the only means of communicating our feelings and thoughts, the messages that contain our wishes. This research aims to explore a new method of word teaching using the phonological and semantic similarities of both the mother language and the learned foreign language. This research was conducted with the participation of tourism and hotel business students who are in need of intensive foreign language use and aims to measure whether the words with semantic and fonological similarities provide learning ease and how much such words can be remembered when needed. For this purpose, Silifke-Taşucu MYO, the 45-day training students registered in the Tourism and Hotel Management program, 30 of which were identified within the research framework, were applied with a total of 40 words, with semantic and phonological similarities in accordance with the essence of the research. The study found that participants were able to know the meaning of their experimental words in measurements in different time intervals at a much more clear level than the control words. * This study is produced from the Master's thesis prepared by the first author in the second author's consultation.