Abstract:

The supply and demand for organic products is increasing over the day. According to recent research, organic agriculture production and consumption has become widespread in the EU countries, especially in Russia, Ukraine, the United States, China and Turkey. Education status and income levels are among the most important factors affecting organic food consumption. Another important factor that affects the consumption of organic products is the high price. Confidence problems and information pollution are also effective in consumption. The interest in organic products in the EU countries is high and there is a regular consumption. In Turkey, the consumption of organic products is quite low. The objective of this study is the EU countries and the consumption of organic products in Turkey, existing problems and solutions recommendations. Consumption habits in EU countries have been studied using existing sources, and for Turkey, Bursa is a example, and consumer behavior and attitudes have been evaluated by 358 people face-to-face surveys. According to the results obtained, 67.3% of the participants in the survey were women and 32.7% men. The majority of participants are between the ages of 40 and 6, while the level of education is university. Consumers’ confidence in organic products is not high (35.50%). However, the percentage of partially reliable finds is 52.00%. In this regard, it can be said that consumers do not meet the correct information and that their minds are confused about the subject.

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